WEEK TEN: CRITICAL REFLECTION
How do your products represent social groups or issues?
The message around born, blink, gone. is that memory is a difficult concept. There are parts of our lives our bodies won’t allow us to remember simply because we don’t want to. I like to think that my film represents the people who miss out on certain parts of their memories for whatever reason might be. In this case, it was trauma induced. For others, it might be because of pain or medical reasons. I wanted. to create an abstract way of expressing the feeling of not knowing what you don’t know.
The message around born, blink, gone. is that memory is a difficult concept. There are parts of our lives our bodies won’t allow us to remember simply because we don’t want to. I like to think that my film represents the people who miss out on certain parts of their memories for whatever reason might be. In this case, it was trauma induced. For others, it might be because of pain or medical reasons. I wanted. to create an abstract way of expressing the feeling of not knowing what you don’t know.
How do the elements of your production work together to create a sense of branding?
The component of my film that ties everything together is the color scheme. I went with a dark but bright-colored theme, such as Jaxson’s ice cream parlor, because I thought it would represent the genre perfectly. By using these colors and editing for each social media post as well as in the postcard and the film itself, it brings the tone of the short film straight from the screen to the audience. The brand it creates in turn causes more attention to the film and a more memorable marketing campaign. I also used the font times new roman for every post and text in the film. This sophisticated font paired with the overall essence created a very specific look that I kept consistent throughout the entire project.
How do your products engage with the audience?
The main way I engaged with my audience was through social media. My posts were very mysterious and vague, which created a sense of curiosity to see the film. Each post contained the same “logo,” which consisted of the title of the film as well as the director's name. I also made sure to include the date of release and any upcoming events, such as the film festival showings. My Instagram did look a bit hectic. In the future, I think I would create an alternating feed of types of posts so it doesn't look too repetitive or clustered.
The main way I engaged with my audience was through social media. My posts were very mysterious and vague, which created a sense of curiosity to see the film. Each post contained the same “logo,” which consisted of the title of the film as well as the director's name. I also made sure to include the date of release and any upcoming events, such as the film festival showings. My Instagram did look a bit hectic. In the future, I think I would create an alternating feed of types of posts so it doesn't look too repetitive or clustered.
The postcard I created promoted these film festivals. The goal was to be able to pass them out and create an audience to view my short film live. I included the dates and times of each show as well as the names of the festivals. I chose stills from the film that I knew would catch the eye of participants at these festivals and also included the Instagram handle, so they can interact with that as well.
How did your research inform your products and the way they use or challenge conventions?
I focused my research mainly on case studies of other films. Choosing films in the post-modern, coming-of-age, and thriller genres, I essentially created a mood board for what I wanted my project to look like. One thing I struggled with was my plot. I wanted to create something for young adults but with an underlying meaning that would more relate to them when they were older. I do wish I could have developed this better in my film, but through my research, I grasped the concept of using a more mature concept for younger audience members. Personally, I don’t think my message got through as I would have wished it to. This is a flaw in a combination of components, specifically writing, and editing, and I completely think that I have used this as a learning experience to try and successfully execute this in my next project.
I focused my research mainly on case studies of other films. Choosing films in the post-modern, coming-of-age, and thriller genres, I essentially created a mood board for what I wanted my project to look like. One thing I struggled with was my plot. I wanted to create something for young adults but with an underlying meaning that would more relate to them when they were older. I do wish I could have developed this better in my film, but through my research, I grasped the concept of using a more mature concept for younger audience members. Personally, I don’t think my message got through as I would have wished it to. This is a flaw in a combination of components, specifically writing, and editing, and I completely think that I have used this as a learning experience to try and successfully execute this in my next project.
While looking at the film Mid90s by Jonah Hill, I discovered the font Times New Roman. This is the font I used across all three components: postcard, social, and film. As I looked at the Mid90s Instagram, I learned that this font was exactly what I needed to use to relay my tone. This shows the power of not only marketing but little aspects of media such as the singular font you use. It can change anything from your target audience to tone to the quality of the film.
Overall reflections
This was a big learning experience for me. This was the first project I completely worked on from beginning to end by myself, so for that I am proud. Certain components of this specific project are definitely clearer in hindsight. The first is that I need to take several angles of the same scenes. At some point, I started rushing and as I edited, I realized the angles of the shots did not flow well and looked extremely messy. I also wish I used more camera movement instead of using all still shots to eliminate the montage feel. My biggest learning point though is in myself. From the beginning, I hyper-fixated on this film and that every detail needed to be perfect. Rather than choose a smaller concept, I tried to "go big" and ended up having a broken plot that was all over the place. Regardless, this was definitely a turning point in my future career as a filmmaker, so I am proud of born, blink, gone.
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